With the digital technology seeping into the marketing trends, it is prone to dramatic changes. The result is the changing trends in which a business operates, its internal function, and the customer engagement. The marketing world can expect major disruption with the following;
Artificial Intelligence can empower the marketing with centralized data, adopt features that simplify the marketer experience, and enhance the user experience. The AI can speed up the marketing process with innovative technology.
Micro-services and APIs
It is the cloud-based solution evolved from human UI applications into an open service. So, the APIs exposed to other software applications facilitates the mashing of capabilities and ensures better interaction result in providing accurate solutions. It will aid in digital transformations that customers and partners can utilize effectively.
The digital transformation will encompass the marketing, sales, services, and product together to enhance the customer experience. The innovative marketing technology is accessible to all, which empowers the marketers. The wearable touch points and mobile can boost the relationship nature of customers and the company.
The competition that happens along a value chain or channel, where the benefit is extracted by each contributor is known as vertical competition. The competition determines how much each contributor can wrestle it from the other. The vertical competition will force the marketers to bigger opportunities in the digital environment. It creates new client interfaces and vertical thinking to avoid direct competition.
The diverse client interfaces can disrupt the marketing as the diverse digital touch point utilized in the marketing, services, and product can have a direct impact. The smart phones, IoT (Internet of Things), wearable interface designs, etc. can change the marketing strategies to make it more accessible to the audience. Every business establishment thinks about the innovative method to utilize the digital technology to ensure a delightful customer experience.
The disruption can become the inflection points with the adoption of the right techniques. It also opens incredible opportunities that marketers can utilize to their advantage.